My Why
"The story behind the passion, purpose, and heart that fuels Holistique Collective."
Nau Mai, Hare Mai...
I’m Serenity Williams, a holistic wellness coach, personal trainer, and founder of Holistique Collective. I’m passionate about helping people reconnect with themselves through movement, mindset, recovery, and realistic lifestyle support.
After calling Cambridge home for over 11 years, my husband and I have built a beautiful life raising our two young boys. Motherhood, personal health struggles, and life experiences have shaped the way I now support others, with compassion, honesty, and a deeper understanding that wellness is never just physical.
My journey through burnout, healing, self-discovery, and rebuilding myself from the inside out inspired me to create a space where people feel seen, supported, and empowered. Through online training programs, holistic coaching, and wellness education, I help women build strength not only in their bodies, but within themselves.
Alongside coaching, I handcraft natural magnesium recovery balms designed to support muscle recovery, nervous system regulation, relaxation, and intentional self-care rituals. Every product is created with purpose, combining physical recovery with grounding holistic support.
My approach blends strength training, mindfulness, cycle awareness, nervous system support, and sustainable habits that fit into real life. I believe wellness should feel supportive, not overwhelming.
Whether you’re beginning your fitness journey, rebuilding your confidence, learning to slow down, or simply wanting to feel more connected to yourself again, you don’t have to do it alone.
Thank you for being here and supporting this dream.
Ngā mihi,
Serenity Williams
Core Values
Wellbeing
Wellbeing is about nurturing health in a way that supports the whole person, mind, body, and spirit. I believe wellness should feel sustainable, balanced, and supportive, helping individuals create habits that enhance their energy, resilience, and overall quality of life.
Connection
Community is about creating meaningful connections and fostering a sense of belonging. I believe growth and wellbeing flourish when people feel supported, encouraged, and valued. By bringing people together, we can learn from one another & share experiences.
Empowerment
I believe empowerment comes from within. My role is to help people reconnect with their strengths, wisdom, and potential. By fostering confidence, self-awareness, and self-trust, I support individuals in creating a life that feels aligned, balanced, and true to them.